SEO
Technical foundations first. Keywords are worthless if crawlers cannot reach the page.
Overview
We have run SEO across a site with thousands of generated routes, which is where the technical side stops being optional. Rendering strategy, sitemap generation, structured data and internal linking do more for visibility than another round of keyword research on a site that ships a blank page to a crawler.
What you get
- Technical audit — indexing, rendering, crawl budget, redirects
- Programmatic sitemap and structured data
- Core Web Vitals work, since they are ranking input
- Information architecture and internal linking
- Content structure guidance for the pages that matter
- Search Console monitoring and monthly reporting
What this isn't
- No link buying, PBNs or anything that risks a manual action
- No ranking guarantees — anyone offering them is guessing
The problem
The problem SEO solves
Plenty of sites are paying for keyword research while shipping an empty HTML shell to Googlebot, or serving four near-identical URLs for one page, or carrying a sitemap that drifted from reality two redesigns ago. No amount of content strategy outranks a page a crawler cannot render or decide is canonical.
How it runs
Four phases, and what you get from each.
Audit in 2 weeks · compounding over 3–6 months
Technical audit
Crawl the site as a bot sees it: rendering, indexation, canonicals, redirect chains, crawl budget, structured data and Core Web Vitals. We report what is measured, separately from what is opinion.
Audit with issues ranked by traffic impact
2 weeks
Fix the foundations
Rendering strategy, canonical and redirect hygiene, generated sitemaps and structured data. This is the work that has to land before anything else can compound.
Deployed technical fixes, verified in Search Console
2–4 weeks
Architecture & content
Information architecture, internal linking, and guidance on the pages that actually earn traffic. Where the catalogue justifies it, programmatic routes with real content rather than thin generated pages.
IA map, linking plan, page-level guidance
3–6 weeks
Measure
Monthly Search Console reporting against the pages we changed. Impressions and position first, because they move before traffic does.
Monthly report tied to the specific changes made
Ongoing
Levels
Three builds, not one price.
Foundation
A site that has never had technical SEO done properly.
- Full technical audit
- Indexation, canonical and redirect fixes
- Generated sitemap and robots
- Search Console and analytics set up
Growth
A business competing for terms that other people also want.
- Everything in Foundation
- Structured data across page types
- Information architecture and internal linking
- Core Web Vitals engineering
- Monthly reporting and iteration
Programmatic
A catalogue or database where the route surface is the opportunity.
- Everything in Growth
- Templated routes at scale, generated from your data
- Rendering and caching strategy for large surfaces
- Automated sitemap sharding
- Index coverage monitoring
Questions
Asked before, answered here.
Also relevant
Rarely bought alone.
Custom software
Platforms, dashboards and internal tools for workflows off-the-shelf software will not fit.
API build & integration
Connecting your product to the systems it depends on — and building the API when one does not exist.
AI integration
Assistants, search and automation added to an existing product — scoped, grounded and honest about limits.
Have a project in mind? Let's get to work.
Our team is here to deliver tailored solutions that drive results. Tell us what you are building and we will come back with a route to it.